The Proof | Shreya Londhe

I didn't learn branding by reading about it. I built one.

The Brand Salt was a personal branding and creative agency I co-founded from the ground up. I worked across the creative and strategic side of the business, shaping our positioning, voice, visual direction, content, campaigns, and social presence.

We worked with founders and leaders across industries including medical research, HR, edtech, entertainment, legal aid, and journalism.

One business. A lot of learning. And an unreasonable amount of Canva.

What I built over six-months

Positioning · Brand Voice · Visual Direction

Before we could build brands for other people, we had to figure out what The Brand Salt itself stood for.

I helped shape the agency’s positioning, voice, and visual direction, building a consistent identity across everything from our social presence to client-facing materials. The goal was simple: make the brand feel credible, elevated, and memorable, without losing the personality behind it.

Positioning · Content Strategy · Social Presence

A big part of our work was helping people turn their expertise into a brand people could actually recognize.

We worked with founders, leaders, researchers, journalists, anchors, and other professionals to shape how they showed up online, from figuring out what they should be known for to translating that into content and a consistent social presence.

The work wasn't just “let's post more.” It was figuring out what should be said, how it should sound, and why anyone should care.

Our team has collaborated across sectors with people working in:

Founders & Leaders

EdTech Industry

Medical Researchers

Legal Aids

Human Resources

Entertainment