I co-founded The Brand Salt because I was fascinated by the question: how do you turn a person into a brand people actually remember? We started from scratch and grew into a six-figure bootstrapped agency within six months, working with founders, CXOs, and creators on everything from positioning and content calendars to brand guidelines and community strategy. I learned a lot by figuring things out as we went. I stepped away from day-to-day operations in August 2025 and remain a non-operating stakeholder.