Experience
Mar 2026 - Present
Marketing and UX Copywriter Assistant
EdPlus at Arizona State University
Scottsdale, Arizona
At EdPlus, I support the AI Content Strategy team in shaping digital experiences for ASU Online through marketing and UX-focused content. I leverage AI-assisted tools and LLMs for copywriting, editing, and content optimization, while also conducting SEO research and implementation, performing market analysis to identify audience and content opportunities, and managing content within CMS platforms to enhance performance, consistency, and user experience across digital channels.
Sep 2024 - Aug 2025
Cofounder & Former Creative Director
The Brand Salt
Delhi, India
Cofounding The Brand Salt, I built and scaled a six-figure, bootstrapped personal-branding agency within six months by leveraging market research, audience analysis, and content strategy to position founders, CXOs, and creators effectively across social media. Achieved approximately 85% client retention through data-informed content systems, strategic planning, and brand guidelines, while continuing as a non-operating stakeholder after August 2025.
Education
Aug 2025 - May 2027
Arizona State University, Downtown Phoenix (AZ)
INTERNATIONAL MASTERS OF BUSINESS ADMINISTRATION
Thunderbird School of Global Management
Sep 2021 - Jun 2024
Amity University Madhya Pradesh (India)
BACHELORS OF BUSINESS ADMINISTRATION
Amity Business School
Professional Skillset
Socials and Content
Social Media Management
Content & Copywriting
Short-form video direction
Community Management
Technology & Tools
Meta Business Suite
MS Office & Google Workspace
Semrush
Jira, Notion, Slack
Marketing and Analytics
Brand Strategy Planning & Pivot
KPI Tracking & Engagement Metrics
SEO Research & Optimisation
Dashboard Reporting & Trend Analysis